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Funding in Mecklenburg-Western Pomerania: grants for websites, marketing and digitalisation

In Mecklenburg-Western Pomerania, 3 state programmes are currently open that can subsidise services like ours – plus the federal programmes. Here you find all of them with funding rate, conditions and link.

Funding finder for Mecklenburg-Western Pomerania

1What are you planning? Select as many as you like.

State programmes in Mecklenburg-Western Pomerania (3)

Mecklenburg-Western Pomerania

Funding for the use of artificial intelligence in SMEs (AI funding MV)

Official name: Förderung der Anwendung Künstlicher Intelligenz in KMU (KI-Förderung MV) · TBI Technologie-Beratungs-Institut GmbH, Schwerin (on behalf of the MV Ministry of Economic Affairs)

Investments in hardware and software to introduce AI (predominantly self-learning systems) plus strictly necessary accompanying services such as consulting and training of multipliers

50% · €50,000 per project

Suits: Automation, Software and apps, Consulting, Training

  • Application before project start (electronic)
  • Minimum threshold: €15,000 expenditure (≤ 50 employees) or €20,000 (> 50 employees)
  • Establishment in MV

Note: Good for AI automation projects (chatbots, AI workflows), not for website/marketing.

Status: running – guideline in force since 30 June 2026

Checked: 13 October 2026Programme page ↗

Mecklenburg-Western Pomeraniaplease verify

R&D&I Guideline MV (FuEuI) – innovation advisory services / process innovations

Official name: FuEuI-Richtlinie MV – Innovationsberatungsdienste / Prozessinnovationen · TBI Technologie-Beratungs-Institut GmbH

Consulting, support and training for introducing innovative technologies and solutions incl. digital technologies

50% · up to €200,000 within 3 years; grants ≤ €15,000 are not approved

Suits: Consulting, Automation, Software and apps, Training

  • Application before start
  • Innovation link required

Note: Have TBI confirm the terms before applying.

Status: running – guideline valid until 30 June 2027

Checked: 13 October 2026Programme page ↗

Mecklenburg-Western Pomerania

Education cheques for companies (MV)

Official name: Bildungsschecks für Unternehmen (MV) · GSA Schwerin (ESF+)

Grant towards course fees for vocational further training of employees by external providers.

50% · max. €3,000 per education cheque

Suits: Training

  • Application before the measure starts
  • suitable, independent further training provider

Note: Agency training possible if further training is part of the provider's trade or a QM certificate is in place.

Status: running – no application stop noted

Checked: 13 October 2026Programme page ↗

Currently closed or expired

Mecklenburg-Western Pomeraniaplease verifycurrently closed

Digitalisation funding for SMEs MV

Official name: Digitalisierungsförderung Mittelstand MV · TBI Technologie-Beratungs-Institut GmbH (on behalf of the MV ministry)

Small operational investments in digital production and service processes (two-stage procedure)

– · –

  • Project outline (stage 1) to TBI, then formal application

Note: Currently not usable until a new call is published. For AI projects there is the AI funding MV.

Status: paused – last deadline for project outlines was 31 December 2024, no new call known

Checked: 13 October 2026Programme page ↗

Mecklenburg-Western Pomeraniaplease verifycurrently closed

Transformation Guideline MV (call for ideas: AI in operational work processes)

Official name: Transformationsrichtlinie MV (Ideenaufruf KI in betrieblichen Arbeitsprozessen) · GSA – Gesellschaft für Struktur- und Arbeitsmarktentwicklung mbH

Projects on AI use in operational work processes (first call for ideas)

up to 50% · Ask GSA

Suits: Automation, Training, Consulting

  • Participation in call for ideas
  • Link to securing skilled labour

Note: Ask GSA beforehand whether a call for ideas is currently open.

Status: unclear – guideline in force since 27 January 2025, funding via calls for ideas

Checked: 13 October 2026Programme page ↗

Germany-wide programmes

Germany-wide

Funding for management consulting for SMEs (BAFA)

Official name: Förderung von Unternehmensberatungen für KMU (BAFA) · BMWE / BAFA (ESF Plus), applications via coordinating offices (Leitstellen)

Grant towards conceptual individual consulting on all economic, financial, HR and organisational questions of business management (max. 5 consulting days)

Saxony excl. Leipzig region: 80%; Leipzig region (City of Leipzig, Leipzig district, Nordsachsen) and western German states: 50% · Eligible costs max. €3,500 per consultation → max. €2,800 (80%) or €1,750 (50%); max. 2 consultations per year, 5 over the programme term

Suits: Consulting, Strategy, IT security, Automation

  • Apply online BEFORE consulting starts; sign contract only after the information letter from the Leitstelle (coordinating office)
  • Consultant must be registered with BAFA, mainly (>50% of revenue) management consulting, with QA system
  • Consulting report with analysis, weaknesses, specific recommendations for action

Note: Only consulting is eligible (e.g. marketing and sales strategy, digitalisation/AI strategy, recruitment concept, IT security concept), not implementation (design, website, campaign, film). Applications only until 31 December 2026.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wide

INQA coaching

Official name: INQA-Coaching · BMAS / ESF Plus; approval by DRV Knappschaft-Bahn-See; entry via INQA advice centres (IBS)

Grant for participatory coaching (agile method with lab team) on HR/work-organisation change needs related to digital transformation

80% of the maximum daily rate (€1,200 net/day); 20% own contribution · Max. 12 consulting days → max. €11,520 grant

Suits: Coaching, Consulting, Automation, Training

  • First INQA consultation at an IBS (initial advice centre), then INQA coaching voucher (early start permitted from voucher)
  • Only coaches from the pool authorised for INQA coaching, no subcontracting
  • Reimbursement principle: company pays upfront

Note: Suits AI/automation rollouts in terms of work organisation, leadership, employee participation – not technical implementation or marketing.

Status: Running

Checked: 22 June 2026Programme page ↗

Germany-wideplease verify

ERP promotional loan for digitalisation (KfW 511/512) incl. ERP grant

Official name: ERP-Förderkredit Digitalisierung (KfW 511/512) inkl. ERP-Förderzuschuss · BMWE / BMF / KfW via your bank

Loan in 3 levels: Basis (hardware, standard software, cloud migration), LevelUp (process digitalisation, digital business models, implementation of a social media communication concept, digitalisation strategy, IT security concepts, further training), HighEnd (future technologies such as AI, big data).

Reduced-interest loan; grant 3% (LevelUp) or 5% (HighEnd) of the disbursed loan, level 1 without grant; optional 50% liability exemption · Loan up to €7.5 million (level 1) or €25 million (level 2/3); grant max. €200,000

Suits: Software and apps, Cloud, IT security, Automation, Online shop, Website, Social media, Training, Strategy, Web hosting

  • Apply via your bank before the project starts
  • KfW digitalisation check (mandatory for Basis level)
  • No refinancing/follow-up financing

Note: Broadest nationwide lever for implementation services, but a loan (grant share only 3–5%). Implementing a social media concept is explicitly named under LevelUp; whether a web shop or hosting is recognised is decided case by case by your bank and KfW.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

ERP start-up loan – StartGeld (KfW 067)

Official name: ERP-Gründerkredit – StartGeld (KfW 067) · BMWE / KfW via your bank

Loan for investments and working capital (e.g. software, marketing, website)

80% liability exemption for your bank; interest rate market-dependent · Up to €200,000 external financing need, of which max. €80,000 working capital

Suits: Brand and logo, Website, Online shop, Print, Social media, SEO and online marketing, Film and photo, Trade fair presence, Software and apps, Web hosting, Cloud

  • Apply at your bank before the project starts
  • Viable business concept

Note: Loan, not a grant. Have your bank confirm the terms before applying.

Status: Running

Checked: 1 February 2026Programme page ↗

Germany-wide

Trade fair programme 'Young Innovators' – participation of young innovative companies in leading international trade fairs in Germany

Official name: Messeprogramm 'Young Innovators' – Teilnahme junger innovativer Unternehmen an internationalen Leitmessen in Deutschland · BMWE / BAFA (with AUMA and trade fair organisers)

Grant towards stand rent and stand construction on the BMWE joint stand (invoiced by the trade fair organiser)

60% for the first two participations, 50% from the third · Max. €7,500 per exhibitor and trade fair

Suits: Trade fair presence

  • Register with the trade fair organiser no later than 8 weeks before the fair starts, then apply to BAFA immediately
  • Only trade fairs on the annual BMWE list
  • Innovation must be described (own development)

Note: Only stand rent/construction of the joint stand – own stand design, print, film or trade fair marketing by the agency are NOT eligible.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Mittelstand-Digital centres (free services)

Official name: Mittelstand-Digital Zentren (kostenfreie Angebote) · BMWE

Free workshops, demonstrators, practical projects, initial consulting (no cash grant)

100% free of charge · —

Suits: Consulting, Automation, IT security, Social media, SEO and online marketing, Online shop, Training

  • No grant for external service providers

Note: Which centres will start in 2027 is not yet known. Thematic centres (e.g. retail, crafts) partly run until 31 December 2026.

Status: Transition phase: existing network being gradually phased out until end of 2026

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Cybersecurity Transfer Office for SMEs / CYBERsicher check and emergency help

Official name: Transferstelle Cybersicherheit im Mittelstand / CYBERsicher Check und Notfallhilfe · BMWE (Mittelstand-Digital funding priority), a BVMW project

Free events, materials, CYBERsicher check, emergency help (no cash grant)

100% free of charge · —

Suits: IT security

  • No grant for external IT security service providers

Note: There has been no standalone federal GRANT for IT security in SMEs since go-digital ended; IT security is covered via Digi-Z/Digi-D (SN), KfW 511/512 (LevelUp) or as a consulting topic (BAFA, Saxon business consulting).

Status: Running

Checked: 1 October 2026Programme page ↗

Germany-wideplease verify

Training funding for employees (§ 82 SGB III, 'Qualifizierungschancengesetz' – Qualification Opportunities Act)

Official name: Weiterbildungsförderung Beschäftigter (§ 82 SGB III, 'Qualifizierungschancengesetz') · Bundesagentur für Arbeit (Federal Employment Agency, employer service)

Grant towards course fees and wages during training

< 50 employees: up to 100% of course fees and up to 75% wage subsidy; 50–499: 50%/up to 50%; 500 or more: 25%; +5 percentage points with a collective or works agreement · No fixed upper limit

Suits: Training

  • Course > 120 hours
  • Provider and course AZAV-accredited
  • More than job-specific adaptation training

Note: Only usable if the agency (or a partner) is an AZAV-certified training provider offering courses > 120 h (e.g. AI/digital marketing qualification).

Status: Running

Checked: 1 April 2024Programme page ↗

How funding works with Trendtreiber

  1. Initial consultationWe clarify your project and check together which programmes fit in your federal state.
  2. Quote for the applicationYou receive a fixed-price quote and a project description that you can attach to your application.
  3. Application before orderYou submit the application yourself. You only place the order once the programme allows it – usually after approval.
  4. Delivery and proofWe deliver the project and provide invoices and documentation so that you can easily prove how the funds were used.

Frequently asked questions about funding in Mecklenburg-Western Pomerania

What funding is available in Mecklenburg-Western Pomerania for digitalisation and marketing?

In Mecklenburg-Western Pomerania, 3 state programmes that can subsidise services such as automation, consulting, software and apps, training are currently open: Funding for the use of artificial intelligence in SMEs (AI funding MV), R&D&I Guideline MV (FuEuI) – innovation advisory services / process innovations, Education cheques for companies (MV). The federal programmes apply as well.

Is a new website or online shop funded in Mecklenburg-Western Pomerania?

A pure advertising website is hardly eligible in Mecklenburg-Western Pomerania at the moment. Digital processes such as an online shop, booking or interfaces have better chances and can be funded through digitalisation programmes.

Do I have to apply before placing the order?

In almost all programmes, yes. Talk to us before the project starts – you will get a quote and a project description for your application.

All information without guarantee, as of 13 October 2026. Funding programmes change often and budgets can run out. Only the guidelines and the decision of the funding body are binding. We are not a funding consultancy and do not submit applications for you; we provide the quote and documents for your application.

See all federal states and the funding finder →

Discuss funding in Mecklenburg-Western Pomerania

Briefly describe your project. We check which programmes fit and provide the quote and documents for the application.

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