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Funding in Saarland: grants for websites, marketing and digitalisation

In Saarland, 2 state programmes are currently open that can subsidise services like ours – plus the federal programmes. Here you find all of them with funding rate, conditions and link.

Funding finder for Saarland

1What are you planning? Select as many as you like.

State programmes in Saarland (2)

Saarlandplease verify

DigitalInvest KMU (funding for digitalisation measures, SME package)

Official name: DigitalInvest KMU (Förderung von Digitalisierungsmaßnahmen, Mittelstandspaket) · Saarland Ministry for Economic Affairs, Innovation, Digital and Energy (MWIDE); applications via the Saarland funding portal

Basis: optimising existing processes with digital products; Plus: transformation of the business model/innovative projects. Examples (HWK): websites, online shops, CRM systems, cloud solutions

50% (up to 50 employees), 30% (51–250 employees) · Basis €12,500, Plus €20,000; in total max. €20,000 per company; eligible expenditure €3,000–200,000 net

Suits: Website, Online shop, Software and apps, Cloud, Automation, IT security

  • Apply before the measure starts
  • at least one quote from a specialist company
  • only during call periods via the funding portal

Note: HWK Saarland names websites and online shops as examples; check beforehand whether a specific project is on the list of eligible expenditure. Applications only during call periods.

Status: running – programme until 31 December 2028, €1.5 million/year

Checked: 13 October 2026Programme page ↗

Saarlandplease verify

Competence through further training (KdW, ESF Plus)

Official name: Kompetenz durch Weiterbildung (KdW, ESF Plus) · State of Saarland with ESF Plus

Grant towards seminar costs for in-company training.

40% of seminar costs · max. €2,000 per employee

Suits: Training

  • Apply before the seminar starts
  • Registered office or premises in Saarland

Note: Usable for training e.g. on social media, AI or a content management system, if the provider meets the requirements for training providers.

Status: running

Checked: 13 October 2026Programme page ↗

Germany-wide programmes

Germany-wide

Funding for management consulting for SMEs (BAFA)

Official name: Förderung von Unternehmensberatungen für KMU (BAFA) · BMWE / BAFA (ESF Plus), applications via coordinating offices (Leitstellen)

Grant towards conceptual individual consulting on all economic, financial, HR and organisational questions of business management (max. 5 consulting days)

Saxony excl. Leipzig region: 80%; Leipzig region (City of Leipzig, Leipzig district, Nordsachsen) and western German states: 50% · Eligible costs max. €3,500 per consultation → max. €2,800 (80%) or €1,750 (50%); max. 2 consultations per year, 5 over the programme term

Suits: Consulting, Strategy, IT security, Automation

  • Apply online BEFORE consulting starts; sign contract only after the information letter from the Leitstelle (coordinating office)
  • Consultant must be registered with BAFA, mainly (>50% of revenue) management consulting, with QA system
  • Consulting report with analysis, weaknesses, specific recommendations for action

Note: Only consulting is eligible (e.g. marketing and sales strategy, digitalisation/AI strategy, recruitment concept, IT security concept), not implementation (design, website, campaign, film). Applications only until 31 December 2026.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wide

INQA coaching

Official name: INQA-Coaching · BMAS / ESF Plus; approval by DRV Knappschaft-Bahn-See; entry via INQA advice centres (IBS)

Grant for participatory coaching (agile method with lab team) on HR/work-organisation change needs related to digital transformation

80% of the maximum daily rate (€1,200 net/day); 20% own contribution · Max. 12 consulting days → max. €11,520 grant

Suits: Coaching, Consulting, Automation, Training

  • First INQA consultation at an IBS (initial advice centre), then INQA coaching voucher (early start permitted from voucher)
  • Only coaches from the pool authorised for INQA coaching, no subcontracting
  • Reimbursement principle: company pays upfront

Note: Suits AI/automation rollouts in terms of work organisation, leadership, employee participation – not technical implementation or marketing.

Status: Running

Checked: 22 June 2026Programme page ↗

Germany-wideplease verify

ERP promotional loan for digitalisation (KfW 511/512) incl. ERP grant

Official name: ERP-Förderkredit Digitalisierung (KfW 511/512) inkl. ERP-Förderzuschuss · BMWE / BMF / KfW via your bank

Loan in 3 levels: Basis (hardware, standard software, cloud migration), LevelUp (process digitalisation, digital business models, implementation of a social media communication concept, digitalisation strategy, IT security concepts, further training), HighEnd (future technologies such as AI, big data).

Reduced-interest loan; grant 3% (LevelUp) or 5% (HighEnd) of the disbursed loan, level 1 without grant; optional 50% liability exemption · Loan up to €7.5 million (level 1) or €25 million (level 2/3); grant max. €200,000

Suits: Software and apps, Cloud, IT security, Automation, Online shop, Website, Social media, Training, Strategy, Web hosting

  • Apply via your bank before the project starts
  • KfW digitalisation check (mandatory for Basis level)
  • No refinancing/follow-up financing

Note: Broadest nationwide lever for implementation services, but a loan (grant share only 3–5%). Implementing a social media concept is explicitly named under LevelUp; whether a web shop or hosting is recognised is decided case by case by your bank and KfW.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

ERP start-up loan – StartGeld (KfW 067)

Official name: ERP-Gründerkredit – StartGeld (KfW 067) · BMWE / KfW via your bank

Loan for investments and working capital (e.g. software, marketing, website)

80% liability exemption for your bank; interest rate market-dependent · Up to €200,000 external financing need, of which max. €80,000 working capital

Suits: Brand and logo, Website, Online shop, Print, Social media, SEO and online marketing, Film and photo, Trade fair presence, Software and apps, Web hosting, Cloud

  • Apply at your bank before the project starts
  • Viable business concept

Note: Loan, not a grant. Have your bank confirm the terms before applying.

Status: Running

Checked: 1 February 2026Programme page ↗

Germany-wide

Trade fair programme 'Young Innovators' – participation of young innovative companies in leading international trade fairs in Germany

Official name: Messeprogramm 'Young Innovators' – Teilnahme junger innovativer Unternehmen an internationalen Leitmessen in Deutschland · BMWE / BAFA (with AUMA and trade fair organisers)

Grant towards stand rent and stand construction on the BMWE joint stand (invoiced by the trade fair organiser)

60% for the first two participations, 50% from the third · Max. €7,500 per exhibitor and trade fair

Suits: Trade fair presence

  • Register with the trade fair organiser no later than 8 weeks before the fair starts, then apply to BAFA immediately
  • Only trade fairs on the annual BMWE list
  • Innovation must be described (own development)

Note: Only stand rent/construction of the joint stand – own stand design, print, film or trade fair marketing by the agency are NOT eligible.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Mittelstand-Digital centres (free services)

Official name: Mittelstand-Digital Zentren (kostenfreie Angebote) · BMWE

Free workshops, demonstrators, practical projects, initial consulting (no cash grant)

100% free of charge · —

Suits: Consulting, Automation, IT security, Social media, SEO and online marketing, Online shop, Training

  • No grant for external service providers

Note: Which centres will start in 2027 is not yet known. Thematic centres (e.g. retail, crafts) partly run until 31 December 2026.

Status: Transition phase: existing network being gradually phased out until end of 2026

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Cybersecurity Transfer Office for SMEs / CYBERsicher check and emergency help

Official name: Transferstelle Cybersicherheit im Mittelstand / CYBERsicher Check und Notfallhilfe · BMWE (Mittelstand-Digital funding priority), a BVMW project

Free events, materials, CYBERsicher check, emergency help (no cash grant)

100% free of charge · —

Suits: IT security

  • No grant for external IT security service providers

Note: There has been no standalone federal GRANT for IT security in SMEs since go-digital ended; IT security is covered via Digi-Z/Digi-D (SN), KfW 511/512 (LevelUp) or as a consulting topic (BAFA, Saxon business consulting).

Status: Running

Checked: 1 October 2026Programme page ↗

Germany-wideplease verify

Training funding for employees (§ 82 SGB III, 'Qualifizierungschancengesetz' – Qualification Opportunities Act)

Official name: Weiterbildungsförderung Beschäftigter (§ 82 SGB III, 'Qualifizierungschancengesetz') · Bundesagentur für Arbeit (Federal Employment Agency, employer service)

Grant towards course fees and wages during training

< 50 employees: up to 100% of course fees and up to 75% wage subsidy; 50–499: 50%/up to 50%; 500 or more: 25%; +5 percentage points with a collective or works agreement · No fixed upper limit

Suits: Training

  • Course > 120 hours
  • Provider and course AZAV-accredited
  • More than job-specific adaptation training

Note: Only usable if the agency (or a partner) is an AZAV-certified training provider offering courses > 120 h (e.g. AI/digital marketing qualification).

Status: Running

Checked: 1 April 2024Programme page ↗

How funding works with Trendtreiber

  1. Initial consultationWe clarify your project and check together which programmes fit in your federal state.
  2. Quote for the applicationYou receive a fixed-price quote and a project description that you can attach to your application.
  3. Application before orderYou submit the application yourself. You only place the order once the programme allows it – usually after approval.
  4. Delivery and proofWe deliver the project and provide invoices and documentation so that you can easily prove how the funds were used.

Frequently asked questions about funding in Saarland

What funding is available in Saarland for digitalisation and marketing?

In Saarland, 2 state programmes that can subsidise services such as automation, cloud, it security, online shop, software and apps, training are currently open: DigitalInvest KMU (funding for digitalisation measures, SME package), Competence through further training (KdW, ESF Plus). The federal programmes apply as well.

Is a new website or online shop funded in Saarland?

Yes, through DigitalInvest KMU (funding for digitalisation measures, SME package). Pay attention to the conditions, such as applying before placing the order.

Do I have to apply before placing the order?

In almost all programmes, yes. Talk to us before the project starts – you will get a quote and a project description for your application.

All information without guarantee, as of 13 October 2026. Funding programmes change often and budgets can run out. Only the guidelines and the decision of the funding body are binding. We are not a funding consultancy and do not submit applications for you; we provide the quote and documents for your application.

See all federal states and the funding finder →

Discuss funding in Saarland

Briefly describe your project. We check which programmes fit and provide the quote and documents for the application.

+49 176 3858 9603

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