Advertising and digitalisation · since 2010Düsseldorf · Dresden · Stuttgart · Berlin · Munich · Hamburg · Leipzig
What we learn in businesses, with figures and examples from everyday work.
13 October 2026 · 5 min
Customers ask ChatGPT instead of Google. A new measurement shows how rarely AI assistants name the same businesses – and what companies can do for their visibility now.
22 April 2026 · 3 min
Aleph Alpha is joining forces with Cohere. An opinion piece on digital sovereignty, German software firms and the courage to start again in tech.
21 April 2026 · 6 min
What AI automation does for SMEs, what it costs, why projects fail and where to start. Written for decision-makers without an IT degree.
For owners of small firms: three starting points, four automations that work, two common bad buys and a plan for your first five months.
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