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Funding in Baden-Württemberg: grants for websites, marketing and digitalisation

In Baden-Württemberg, 4 state programmes are currently open that can subsidise services like ours – plus the federal programmes. Here you find all of them with funding rate, conditions and link.

Funding finder for Baden-Württemberg

1What are you planning? Select as many as you like.

State programmes in Baden-Württemberg (4)

Baden-Württembergplease verify

Digitalisation financing (loan with repayment grant / state digitalisation bonus)

Official name: Digitalisierungsfinanzierung (Darlehen mit Tilgungszuschuss / Landes-Digitalisierungsprämie) · L-Bank (application via your bank); state funds of the BW Ministry of Economic Affairs

Low-interest promotional loan; level 1 Basis (IT infrastructure: hardware/software, networks, cloud + training, SMEs only), level 2 LevelUp (2a digital transformation/networking, 2b IT security, 2c further training/learning platforms), level 3 HighEnd (large projects, big data, AI integration).

Repayment grant for SMEs: 5% of the loan (Landes-Digitalisierungsprämie, level 2/3, projects up to €250,000) or 2% (3b) / 1% (3a); level 1 interest advantage only · Loan €10,000 to €5 million (large companies up to €25 million); grant therefore max. approx. €12,500 for a €250,000 project

Suits: Software and apps, Cloud, IT security, Automation, Training, Web hosting

  • Apply via your bank
  • Premises in Baden-Württemberg
  • State aid/De-minimis declaration required

Note: No longer a pure grant but a loan; the grant share is small (max. 5%). Clarify with your bank or L-Bank beforehand whether a website or online shop counts as digital transformation (2a). Pure marketing/branding is not covered.

Status: running – since 1 July 2025

Checked: 13 October 2026Programme page ↗

Baden-Württembergplease verify

Consulting for SMEs (short consultation under VwV Beratungen)

Official name: Beratungen für den Mittelstand (Kurzberatung nach VwV Beratungen) · BW Ministry of Economic Affairs; delivered by accredited consulting providers (RKW BW, Handelsverband BW, DEHOGA BW, chambers of crafts and others)

Grant towards short consultations on economic, financial, technical and organisational questions of business management (plus start-up, succession, environment, EU, export)

Fixed amount €350 per consultant day (according to VwV 2025); crafts mostly free of charge · 2 consultant days/year (industry/retail/services/liberal professions), 4 consultant days/year (crafts)

Suits: Consulting, Strategy

  • Register with the responsible consulting provider (not a freely chosen agency)
  • Premises in Baden-Württemberg
  • Observe state aid rules (De-minimis)

Note: Marketing/digitalisation not explicitly listed as topics. Consulting is provided by the sponsoring organisations – an advertising/digital agency usually cannot bill directly via the programme.

Status: running – VwV version from 1 January 2025

Checked: 13 October 2026Programme page ↗

Baden-Württembergplease verify

Intensive consulting 'Future of Retail 2030' (Zukunft Handel 2030)

Official name: Intensivberatung Zukunft Handel 2030 · BW Ministry of Economic Affairs via selected consulting providers

Intensive consulting in the fields of digitalisation (incl. AI tools), strategy/repositioning, handover, sustainability

70%; business's own contribution €300 per consultant day · min. 6, max. 15 consultant days per business

Suits: Consulting, Strategy

  • Only via providers selected by the ministry
  • Brick-and-mortar retail

Note: Online marketing/web shop/social not explicitly named. Only for retail clients; agency only as implementer after the consulting, not as funded consultant. Ask the consulting provider about places still available for 2026.

Status: running until end of December 2026

Checked: 13 October 2026Programme page ↗

Baden-Württembergplease verify

Innovation vouchers for SMEs (Innovationsgutschein BW, Hightech BW)

Official name: Innovationsgutscheine für KMU (Innovationsgutschein BW, Hightech BW) · BW Ministry of Economic Affairs / L-Bank

Grant for externally commissioned development and implementation services for new products, processes and services.

50% · Innovation voucher up to €7,500, Hightech BW up to €20,000

Suits: Software and apps

  • Apply before placing the order
  • Headquarters in BW
  • genuine degree of innovation

Note: Only for innovative new developments, e.g. a new digital product. Standard websites, shops, marketing and branding are not eligible.

Status: running – current L-Bank fact sheets of 9 April 2026 and 20 July 2026, no application freeze known

Checked: 13 October 2026Programme page ↗

Currently closed or expired

Baden-Württembergcurrently closed

Digitalisation bonus Plus (grant variant)

Official name: Digitalisierungsprämie Plus (Zuschussvariante) · L-Bank

(formerly) grant for digitalisation projects and IT security

not applicable · not applicable

  • New applications no longer possible
  • Approved cases: proof of use as per approval notice

Note: No more applications possible. The successor is L-Bank's Digitalisierungsfinanzierung (loan with repayment grant).

Status: expired – last applications until 30 June 2025

Checked: 13 October 2026Programme page ↗

Baden-Württembergplease verifycurrently closed

Trade fair funding BW (joint stands of Baden-Württemberg International)

Official name: Messeförderung BW (Gemeinschaftsstände Baden-Württemberg International) · Baden-Württemberg International (BW_i), funded by the BW Ministry of Economic Affairs

Discounted participation in organised joint stands (mainly trade fairs abroad)

Depends on the joint stand · Depends on the joint stand; ask BW_i about the terms

Suits: Trade fair presence

  • Based in BW
  • Registration per trade fair with BW_i

Note: No grant for freely commissioned stand construction or agency services is known. For SMEs, federal programmes are more likely to fit (foreign trade fair programme/German Pavilion, market development programme).

Status: Only individual joint stands with their own registration deadlines, no general grant programme

Checked: 13 October 2026Programme page ↗

Germany-wide programmes

Germany-wide

Funding for management consulting for SMEs (BAFA)

Official name: Förderung von Unternehmensberatungen für KMU (BAFA) · BMWE / BAFA (ESF Plus), applications via coordinating offices (Leitstellen)

Grant towards conceptual individual consulting on all economic, financial, HR and organisational questions of business management (max. 5 consulting days)

Saxony excl. Leipzig region: 80%; Leipzig region (City of Leipzig, Leipzig district, Nordsachsen) and western German states: 50% · Eligible costs max. €3,500 per consultation → max. €2,800 (80%) or €1,750 (50%); max. 2 consultations per year, 5 over the programme term

Suits: Consulting, Strategy, IT security, Automation

  • Apply online BEFORE consulting starts; sign contract only after the information letter from the Leitstelle (coordinating office)
  • Consultant must be registered with BAFA, mainly (>50% of revenue) management consulting, with QA system
  • Consulting report with analysis, weaknesses, specific recommendations for action

Note: Only consulting is eligible (e.g. marketing and sales strategy, digitalisation/AI strategy, recruitment concept, IT security concept), not implementation (design, website, campaign, film). Applications only until 31 December 2026.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wide

INQA coaching

Official name: INQA-Coaching · BMAS / ESF Plus; approval by DRV Knappschaft-Bahn-See; entry via INQA advice centres (IBS)

Grant for participatory coaching (agile method with lab team) on HR/work-organisation change needs related to digital transformation

80% of the maximum daily rate (€1,200 net/day); 20% own contribution · Max. 12 consulting days → max. €11,520 grant

Suits: Coaching, Consulting, Automation, Training

  • First INQA consultation at an IBS (initial advice centre), then INQA coaching voucher (early start permitted from voucher)
  • Only coaches from the pool authorised for INQA coaching, no subcontracting
  • Reimbursement principle: company pays upfront

Note: Suits AI/automation rollouts in terms of work organisation, leadership, employee participation – not technical implementation or marketing.

Status: Running

Checked: 22 June 2026Programme page ↗

Germany-wideplease verify

ERP promotional loan for digitalisation (KfW 511/512) incl. ERP grant

Official name: ERP-Förderkredit Digitalisierung (KfW 511/512) inkl. ERP-Förderzuschuss · BMWE / BMF / KfW via your bank

Loan in 3 levels: Basis (hardware, standard software, cloud migration), LevelUp (process digitalisation, digital business models, implementation of a social media communication concept, digitalisation strategy, IT security concepts, further training), HighEnd (future technologies such as AI, big data).

Reduced-interest loan; grant 3% (LevelUp) or 5% (HighEnd) of the disbursed loan, level 1 without grant; optional 50% liability exemption · Loan up to €7.5 million (level 1) or €25 million (level 2/3); grant max. €200,000

Suits: Software and apps, Cloud, IT security, Automation, Online shop, Website, Social media, Training, Strategy, Web hosting

  • Apply via your bank before the project starts
  • KfW digitalisation check (mandatory for Basis level)
  • No refinancing/follow-up financing

Note: Broadest nationwide lever for implementation services, but a loan (grant share only 3–5%). Implementing a social media concept is explicitly named under LevelUp; whether a web shop or hosting is recognised is decided case by case by your bank and KfW.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

ERP start-up loan – StartGeld (KfW 067)

Official name: ERP-Gründerkredit – StartGeld (KfW 067) · BMWE / KfW via your bank

Loan for investments and working capital (e.g. software, marketing, website)

80% liability exemption for your bank; interest rate market-dependent · Up to €200,000 external financing need, of which max. €80,000 working capital

Suits: Brand and logo, Website, Online shop, Print, Social media, SEO and online marketing, Film and photo, Trade fair presence, Software and apps, Web hosting, Cloud

  • Apply at your bank before the project starts
  • Viable business concept

Note: Loan, not a grant. Have your bank confirm the terms before applying.

Status: Running

Checked: 1 February 2026Programme page ↗

Germany-wide

Trade fair programme 'Young Innovators' – participation of young innovative companies in leading international trade fairs in Germany

Official name: Messeprogramm 'Young Innovators' – Teilnahme junger innovativer Unternehmen an internationalen Leitmessen in Deutschland · BMWE / BAFA (with AUMA and trade fair organisers)

Grant towards stand rent and stand construction on the BMWE joint stand (invoiced by the trade fair organiser)

60% for the first two participations, 50% from the third · Max. €7,500 per exhibitor and trade fair

Suits: Trade fair presence

  • Register with the trade fair organiser no later than 8 weeks before the fair starts, then apply to BAFA immediately
  • Only trade fairs on the annual BMWE list
  • Innovation must be described (own development)

Note: Only stand rent/construction of the joint stand – own stand design, print, film or trade fair marketing by the agency are NOT eligible.

Status: Running

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Mittelstand-Digital centres (free services)

Official name: Mittelstand-Digital Zentren (kostenfreie Angebote) · BMWE

Free workshops, demonstrators, practical projects, initial consulting (no cash grant)

100% free of charge · —

Suits: Consulting, Automation, IT security, Social media, SEO and online marketing, Online shop, Training

  • No grant for external service providers

Note: Which centres will start in 2027 is not yet known. Thematic centres (e.g. retail, crafts) partly run until 31 December 2026.

Status: Transition phase: existing network being gradually phased out until end of 2026

Checked: 13 October 2026Programme page ↗

Germany-wideplease verify

Cybersecurity Transfer Office for SMEs / CYBERsicher check and emergency help

Official name: Transferstelle Cybersicherheit im Mittelstand / CYBERsicher Check und Notfallhilfe · BMWE (Mittelstand-Digital funding priority), a BVMW project

Free events, materials, CYBERsicher check, emergency help (no cash grant)

100% free of charge · —

Suits: IT security

  • No grant for external IT security service providers

Note: There has been no standalone federal GRANT for IT security in SMEs since go-digital ended; IT security is covered via Digi-Z/Digi-D (SN), KfW 511/512 (LevelUp) or as a consulting topic (BAFA, Saxon business consulting).

Status: Running

Checked: 1 October 2026Programme page ↗

Germany-wideplease verify

Training funding for employees (§ 82 SGB III, 'Qualifizierungschancengesetz' – Qualification Opportunities Act)

Official name: Weiterbildungsförderung Beschäftigter (§ 82 SGB III, 'Qualifizierungschancengesetz') · Bundesagentur für Arbeit (Federal Employment Agency, employer service)

Grant towards course fees and wages during training

< 50 employees: up to 100% of course fees and up to 75% wage subsidy; 50–499: 50%/up to 50%; 500 or more: 25%; +5 percentage points with a collective or works agreement · No fixed upper limit

Suits: Training

  • Course > 120 hours
  • Provider and course AZAV-accredited
  • More than job-specific adaptation training

Note: Only usable if the agency (or a partner) is an AZAV-certified training provider offering courses > 120 h (e.g. AI/digital marketing qualification).

Status: Running

Checked: 1 April 2024Programme page ↗

How funding works with Trendtreiber

  1. Initial consultationWe clarify your project and check together which programmes fit in your federal state.
  2. Quote for the applicationYou receive a fixed-price quote and a project description that you can attach to your application.
  3. Application before orderYou submit the application yourself. You only place the order once the programme allows it – usually after approval.
  4. Delivery and proofWe deliver the project and provide invoices and documentation so that you can easily prove how the funds were used.

Trendtreiber in Baden-Württemberg

Digitalisation in Stuttgart · Advertising in Stuttgart

Frequently asked questions about funding in Baden-Württemberg

What funding is available in Baden-Württemberg for digitalisation and marketing?

In Baden-Württemberg, 4 state programmes that can subsidise services such as automation, cloud, consulting, it security, software and apps, strategy are currently open: Digitalisation financing (loan with repayment grant / state digitalisation bonus), Consulting for SMEs (short consultation under VwV Beratungen), Intensive consulting 'Future of Retail 2030' (Zukunft Handel 2030), Innovation vouchers for SMEs (Innovationsgutschein BW, Hightech BW). The federal programmes apply as well.

Is a new website or online shop funded in Baden-Württemberg?

A pure advertising website is hardly eligible in Baden-Württemberg at the moment. Digital processes such as an online shop, booking or interfaces have better chances and can be funded through digitalisation programmes.

Do I have to apply before placing the order?

In almost all programmes, yes. Talk to us before the project starts – you will get a quote and a project description for your application.

All information without guarantee, as of 13 October 2026. Funding programmes change often and budgets can run out. Only the guidelines and the decision of the funding body are binding. We are not a funding consultancy and do not submit applications for you; we provide the quote and documents for your application.

See all federal states and the funding finder →

Discuss funding in Baden-Württemberg

Briefly describe your project. We check which programmes fit and provide the quote and documents for the application.

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