How much does a logo cost?

How much does a logo cost that suits your business and lasts for many years? Prices range from almost nothing to five-figure sums. Here you can see the typical price ranges and what you should look out for.

In short: A professionally developed logo in Germany usually costs between €1,000 and €5,000 net in 2026. Online generators and design contest platforms offer logos for as little as €0 to €800, and freelancers often charge €500 to €2,500. A logo from an agency or design studio with research and several drafts often costs €1,500 to €6,000. A corporate design with colours, fonts and business stationery usually costs €4,000 to €15,000, and comprehensive brand identities can cost considerably more.

Updated: October 2026 · By Fabian Feindura, owner of Trendtreiber

Logo costs at a glance

Option	Cost	Suitable for
Online logo generator	€0 to €100	First tests, associations and projects without brand ambitions
Design contest platform	€200 to €800	Small budgets, when originality is secondary
Freelancer	€500 to €2,500	Founders and small businesses with a clear brief
Logo from a design studio or agency	€1,500 to €6,000	Businesses that want to work with the mark for many years
Compact corporate design	€4,000 to €15,000	Medium-sized businesses with business stationery, website and vehicles
Corporate design with brand strategy	€15,000 to €50,000 and more	Businesses with several locations, brands or product lines

Having a logo designed: what the costs depend on

A logo is quickly drawn, but a good logo needs groundwork. A designer has to understand what your business stands for, who your customers are and how competitors present themselves. Only then can drafts be created that stand out and suit you. This research is the reason why a logo from a design studio costs more than one from a generator.

Then comes the refinement: the mark has to work on a business card just as well as on the company car, in black and white just as well as a small icon in the browser. Every additional variant, round of revisions and application takes time. Good designers also explain why a draft works, instead of only asking questions of taste. When developing a logo, these points in particular determine the price:

Research into the business, target group and competition
Number of design directions
Number of rounds of revisions
Variants for light, dark, small and single-colour use
Scope of the usage rights
Experience and working methods of the designer

Logo or corporate design: what do you need?

A logo alone is not yet a brand identity. A corporate design, meaning the consistent visual identity of a business, also defines colours, fonts, imagery and design rules. This usually includes a business card, letterhead and email signature. Only then do the website, vehicle, trade fair stand and quotes look consistent. This creates recognition and saves time later, because not every printed item has to be reinvented.

For founders, a good logo with defined colours is often enough at first. Businesses with several employees who create presentations and posts themselves benefit from a corporate design with short design guidelines. A compact corporate design usually costs €4,000 to €15,000. A detailed brand manual with templates is worthwhile as soon as several agencies, printers or departments work with the brand.

Usage rights to the logo: what matters

Whoever designs a logo is its author. You as the client receive usage rights, which should be set out in a contract. Under German copyright law, anything not expressly agreed is, in case of doubt, only transferred to the extent the purpose of the contract requires. For a company logo, you should therefore agree exclusive usage rights for all media, unlimited in time and territory, including the right to have the logo adapted.

Be careful with very cheap logos from generators or design contest platforms. They are sometimes based on templates or image elements that others may also use, or resemble existing brands. This can prevent a later trade mark registration or lead to disputes. Also make sure you are given the editable files and vector formats, so that any service provider can work with them.

Trade mark registration and follow-up costs

If you want to protect your logo, you can register it as a trade mark with the Deutsches Patent- und Markenamt (DPMA, the German Patent and Trade Mark Office). The basic fee for an online application is €290 for up to three classes, i.e. categories of goods and services. Each additional class costs €100. Before applying, it is worth checking whether similar trade marks are already registered; if in doubt, a specialist lawyer can help.

The biggest follow-up costs often arise not from the logo itself, but from the changeover. Signs, vehicle lettering, printed materials, workwear and the website have to be adapted. Plan this budget from the start and switch over step by step, for example when printed materials need reordering anyway. Running costs also arise if a font used in the logo has to be licensed annually.

Comparing logo designer prices

Quotes for a logo differ greatly in scope. A low price with a single draft and no usage rights often ends up more expensive than a quote that includes research, several directions and all file formats. The hourly rate alone also says little: an experienced designer often needs fewer rounds to reach a solid result. Ask specifically:

How many design directions and rounds of revisions are included?
Which usage rights do you receive, including for later adaptations?
Which file formats and variants are handed over?
Are colours and fonts defined and font licences clarified?
Is it checked whether the logo resembles existing brands?

Ways to save without losing quality

Save with a good brief. If you clarify beforehand what the business stands for, which customers it wants to reach and which logos you like or dislike, you need fewer rounds of revisions. Start with the logo and core colours and expand the corporate design later, instead of commissioning everything at once. Choose fonts with a clear licence so that no running fees arise.

Prepare a brief with target group, values and examples
Logo and colours first, design guidelines later
Limit decisions to a few people
Plan the changeover of printed materials and signs step by step

How Trendtreiber calculates

A logo from Trendtreiber starts at €1,900. You get three design directions, two rounds of revisions, variants for light, dark and small use, and all file formats. A corporate design with logo, colours, fonts, business card, letterhead, signature and compact design guidelines starts at €5,500. A detailed brand manual with templates for presentations and social media starts at €2,500. All prices are guide prices, net plus VAT.

It all starts with a free initial consultation in which we get to know your business, your customers and your goals. After that, you receive a fixed-price quote in which drafts, rounds of revisions and usage rights are clearly described. If you wish, we then also apply the new brand to your website, printed materials and vehicles, with one dedicated contact person for everything. We reply to enquiries within 48 hours.

Logo
from €1,900
A distinctive mark with variants for every use.
- Three design directions
- Two rounds of revisions
- Variants for light, dark and small
- All file formats
Corporate design
from €5,500
Logo, colours, typefaces, imagery and stationery.
- Logo with variants
- Colours and typefaces
- Business card, letterhead, signature
- Compact design guidelines
Brand manual and templates
from €2,500
So your team and suppliers use the brand correctly.
- Detailed brand manual
- Presentation templates
- Social media templates
- Briefing for your team

Guide prices, net, plus VAT. After the free initial consultation you receive a fixed-price quote. More on Brand design

Frequently asked questions about costs

How much does a logo from a designer cost?

A logo from a designer usually costs €500 to €2,500 net from freelancers and €1,500 to €6,000 from design studios and agencies. The difference lies mainly in research, number of drafts, rounds of revisions and usage rights. Logos from generators or design contest platforms are cheaper, but rarely offer an original mark with clear rights.

How much does a corporate design cost?

A compact corporate design usually costs €4,000 to €15,000 net. It generally includes the logo, colours, fonts, imagery, business stationery and short design guidelines. Comprehensive brand identities with brand strategy, several product lines and a detailed brand manual cost €15,000 to €50,000 and more.

Which usage rights do I need for my logo?

For a company logo, you should agree exclusive usage rights for all media, unlimited in time and territory. The right to adapt the logo later or have other service providers work on it is also important. These rights should be set out in writing in the quote or contract, because under copyright law, in case of doubt, only what the purpose of the contract requires is considered transferred.

How much does it cost to register a logo as a trade mark?

Registering a trade mark online with the Deutsches Patent- und Markenamt (DPMA, the German Patent and Trade Mark Office) costs a basic fee of €290 for up to three classes of goods and services. Each additional class costs €100. Protection initially lasts ten years and can be renewed. You should first have a search carried out to check whether similar trade marks are already registered, to avoid oppositions.

Is a logo from a design contest platform worth it?

A logo from a design contest platform can be enough for very small budgets, but it carries risks. The drafts are usually created without a conversation or research, sometimes based on templates, and some resemble existing brands. This makes trade mark registration more difficult. If you want to work with your logo for many years, a designer who gets to know your business is usually the more economical choice.

How long does it take to have a logo designed?

Developing a logo usually takes three to six weeks. It starts with a conversation and research, followed by first drafts, rounds of revisions and the final artwork for all variants and file formats. A complete corporate design often takes two to three months. It is quicker if only a few people make decisions and the brief is well prepared.